888’s Mr Green casino brand is set to move into new territory in 2023 following their successful application for the relevant license to operate in Germany. This means German online casino enthusiasts will get to enjoy one of the premier brands in the market, and it’s sure to help 888’s ongoing efforts to expand its market base.
This is a rare bit of good news for the organization and comes after William Hill Group, which is also owned by 888, was hit with a massive $15.5 million bill as part of a punishment that was given to the group due to issues relating to social responsibility and anti-money laundering failures.
The breaches also related to Mr Green’s operation in the UK, but it should be noted that this hasn’t lessened the very obvious presence of William Hill in the sports betting and casino marketplace, with the brand having over 1300 premises in the region.
It is important to note that these sums relate to operations under previous management, as noted by 888 in their official statement;
“The settlement relates to the period when William Hill was under the previous ownership and management,”
“After William Hill was acquired, the company quickly addressed the identified issues with the implementation of a rigorous action plan.”
The move to Germany represents a new opportunity for the group, and it’s a move that excites 888’s vice-president Amit Berkovich, who stated;
“Mr Green will be the group’s spearhead brand in the German market, alongside our 888 brands,”
“Its launch is a great example of what focus, collaboration and dedication can deliver.”
“We’ve been live since late March, thanks to the existing 888 platform in Germany and the powerful collaboration of all teams across the business who have enabled a totally new set-up in record time.”
“We are excited to introduce thousands more players in the market to our enhanced offer and look forward to bringing other Mr Green markets onto our single technology platform in the coming months,” Berkovich added.