Caesars Entertainment group has elected to relaunch its Tropicana Online casino brand in New Jersey.
The Tropicana casino app was deactivated in June 2022, and all the relevant player accounts, data, and, most importantly, credit were moved to Caesars Casino, but the brand has decided to reverse this move in New Jersey.
Senior Vice President of iGaming at Caesars Digital, Matthew Sunderland, commented on the move, stating;
“Caesars has a legacy in New Jersey with a history of providing a best-in-class gaming experience,”
“The relaunch of Tropicana Online Casino is an important step in our progression toward providing valued customers with the best iGaming products in the industry. We’re confident this new offering delivers an elevated online casino experience with rewards that can’t be matched, similar to the industry-best experiences customers enjoy at Tropicana Atlantic City.”
The move will see dedicated Tropicana Casino Apps created for New Jersey specifically, and Joseph Giunta, Senior Vice President and General Manager of Tropicana Atlantic City, was very enthusiastic about the immediate relaunch;
“Tropicana Online Casino enhances the exceptional gaming experience we take pride in bringing to our New Jersey customers every day.”
“We are pleased to offer our guests the convenience of enjoying their favorite casino games in a fresh and responsible manner, right at their fingertips.”
Gambling revenue is at an all-time high in the state, with providers in New Jersey amassing a total of $5.2 billion in 2022, with half of that sum coming from online services, which is ongoing evidence of a nearly unstoppable shift in the way users are playing.
This is also good news for the government purse, given that they secure a hefty amount of tax revenue themselves.
It’s also interesting to note that the amount secured in revenue has not been unduly impacted by the legalization of sports betting in neighboring New York, which would have certainly been a concern.