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Big wheel of fortune at night.

BetMGM Launches First Brand-Led Online Casino

BetMGM, the iGaming behemoth, has recently announced the launch of the Wheel of Fortune Online Casino, making it the first brand-led casino in the entirety of North America. 

It is live in New Jersey and offers players the chance to enjoy the world-renowned game with the chance to win real money in the process.    

When it comes to well-known US TV Series, there are not many as iconic as Wheel of Fortune, which celebrated its 40th anniversary last year, and the allure of the brand is sure to prove a winner with players, first in New Jersey and then, no doubt, elsewhere.

It’s a partnership that Chief Executive Officer of BetMGM, Adam Greenblatt, was keen to big up, stating;

We are thrilled to bring Wheel of Fortune Online Casino to players in New Jersey where they can now play for real money and experience the excitement of the beloved game show on their phones,” 

“We have a great alliance with Wheel of Fortune and IGT and look forward to offering our players innovative and diverse selections of gaming options.”

Of course, Wheel of Fortune geared slots have been available on casino floors for years, and now the enjoyment can be experienced online. The partnership brings together two American institutions, BetMGM and Sony, with Suzanne Prete, Executive Vice President of Game Shows, commenting;

“Over the last 40 years, the Wheel of Fortune brand has been brought to life in a diverse range of products, including IGT’s extremely successful Wheel of Fortune slots. Now we’re excited to see BetMGM build on that success and take an innovative approach to bring the game to more players by launching the brand’s first online casino in the U.S.,”

Choosing New Jersey for this launch is no coincidence. The state is experiencing ongoing success in the online casino market. In January, the New Jersey Division of Gaming Enforcement reported that a total of $152.9 million was registered in revenue, the first time the $150 million ceiling has been cracked in the state.

The strong numbers in the state owe a great deal to a large surge in profits from online poker and gaming revenue across the board when adding in brick-and-mortar casinos and sports betting, hitting a total of $436.9 million. 

Interestingly this total is almost 4% down on the previous month, which shows you just how successful the online casino market has been. 

That online casino boost was a well-diversified one as it saw, for the first time, three operators all surpassing the $40 million revenue mark, with Borgata edging out Golden Nugget for top status and Resorts sitting in third spot.

Conversely, offline brick-and-mortar casinos have hit month-over-month declines, with their overall revenue hitting $211.7 million, almost 2% down on last December. Tropicana saw the largest drop, falling by 11%, though this was somewhat down to a drop in the number of slots available in their offline establishments. 

Wheel of Fortune can now be downloaded in New Jersey and is sure to be a big hit. 

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