Leading gambling tech company Playtech has partnered with sports betting service DAZN as part of a new casino games project that will see a raft of new casino content being produced for those who are signed up with DAZN.
The deal sees the two work together in the UK with that partnership to push on across Europe in the coming year, and it’s a move that excites Playtech COO Shimon Akad, who stated;
“At Playtech we pride ourselves not only on retaining our longstanding industry partnerships, but on building new ties and innovating with fresh, new and exciting brands.”
“We are delighted to be working with Dazn Bet, a disruptor on the scene. We look forward to building on this momentum and finding new ways to work together as part of this exciting deal.” Akad added.
The deal means that DAZN will offer its users Playtech content, including table games, live casino games, and casino RNG games.
DAZN Bet CEO Mark Kemp is clearly ecstatic about the partnership and what it means to the quality of the gaming experience for his company’s customers;
“I am delighted to partner with the team at Playtech, adding additional new industry-leading products to the brand and supporting our mission to create a new fun Dazn Bet sports betting experience,”
DAZN Bet is a forward-thinking sports betting brand and is clearly looking to push on with casino gaming options for its customers. This comes after they also partnered with the PFL (Professional Fighters League), which is part of the MMA field, to become their official bookmaker partner for 2023.
Playtech is an online gaming and casino software production company that was founded in 1999 and floated on the LSE (London Stock Exchange) in 2006 and employs upwards of 5000 employees.